The Australian Water Association’s South Australian branch sat down with the new Branch Manager Shirley Fraser to find out more about her.
Wine Marketing – Roseworthy / Adelaide Uni
Art History – Adelaide Uni
Australian Water Association
(and myself)
State Branch Manager, SA – AWA
Consultant – Wine Collaborators
Board Member – Wine Communicators Australia
Board Member – Australian Women in Wine Awards
Dogs – my partner and kids are allergic to cats (although I like them too). I have a moodle named Stella.
Coffee, wine, friends and family.
Dance. But AFL if you need a football!
Working from home was already my norm. I switch from AWA members, committee, staff and projects, to my wine clients, committees and projects, to my kids and back again. Lot’s of Zoom and mobile calls. I love the flexibility and engagement, despite the COVID-19 isolation right now.
Travel in the past but clearly not at the moment. Three kids – 13- and 11-year-old sons and a 9-year-old daughter – mean the rest of my hobbies are restricted to work.
Adele, Macklemore and the kids' preferences!
Honouring the peaks and troughs. You cannot continually sprint, so sprint then change, adapt and juggle. Keep the human factor for personal connection and drink lots of coffee.
Yes – I'm usually a manager of one or more of my kids team sports (I can't coach as am useless at sport). Also Mentoring for Future Leaders and WCA. Plus the board roles I have with WCA and AWIWA.
Doing special effects for movies or sound tech.
Pride and Prejudice or Harry Potter.
More of what I’m doing. Being secure to continue consulting to collaborate with many businesses across sectors.
My mum.
I fell into the wine industry after hospitality when I left school. Roseworthy was a hoot and I somehow had synergy with rural and regional areas despite always living in Adelaide.
My focus is strategic planning and problem-solving through connecting and simplifying complex problems. Sales and marketing with stakeholder management. I have also worked in global corporates (Nestle and Constellation/BRL Hardy), start ups and SME brands as well as consulting under my own business.
Right now, it would be to relax somewhere other than home but that's simply not possible. Who knows what travel will look like after COVID-19.
Italy would be a key place for me and I’d love to take the kids to the US and UK while they’re young enough to enjoy it together.
Being selected for Future Leaders 2017 (Wine Australia).
Supermarket.
Selling pet food in a rural location dealing with greyhound and dog breeders. On a positive side, there was a conference in Las Vegas for work.
My partner Nick, Jacinda Ardern, James Corden and JK Rowling.
Resilience.
Motherhood.
